{"id":11242,"date":"2020-11-27T15:58:34","date_gmt":"2020-11-27T11:58:34","guid":{"rendered":"https:\/\/www.awebtoknow.com\/?p=11242"},"modified":"2023-11-20T10:32:01","modified_gmt":"2023-11-20T06:32:01","slug":"marketing-campaign-to-drive-sales","status":"publish","type":"post","link":"https:\/\/www.awebtoknow.com\/how\/marketing-campaign-to-drive-sales\/","title":{"rendered":"The Best Proven Marketing Campaign to Drive Sales"},"content":{"rendered":"
Article is written by Michael, a member of the editorial team at<\/span> Leads At Scale<\/span><\/a>. <\/span>His main areas of expertise include business growth, inbound, and outbound marketing & sales. <\/span> Giving marketing advice is something everyone is comfortable doing these days. However, most of those tips and tricks are repetitive and don\u2019t work in real life.<\/p>\n Below you will find 5 ideas that are proven to drive sales and can help you stand out from competitors.<\/p>\n The features that Instagram stories provide<\/a> are obvious to everyone: use poll, quizz, question stickers to drive engagement, add location tags and hashtags to increase reach, etc.<\/p>\n But as everyone is using these opportunities, businesses have to come up with something more creative<\/a> and unique. Here are a few examples that are competitive and have the power to drive sales:<\/p>\n This is a perfect method to create urgency as stories last only for 24 hours.<\/p>\n <\/p>\n Your Instagram followers<\/a> will be excited as you are offering deals that are available only to your Instagram audience. Posting similar stories will encourage users to view your stories regularly. It also one of the great ways to\u00a0get 1000 Instagram likes organically and fast<\/a>. Applicable for businesses with physical locations. This is a strategy that will work both for B2C and B2B lead generation<\/a>. B2B companies can promise a free resource that is available only to their Instagram audience. B2C companies can announce that by reacting to the story or instagram reels hashtags<\/a>, users will get a link to a new collection of products or discounted products.<\/p>\n You have probably seen stories where the parts of the images are moving and you have to stop the video at the right moment. This is a tactic that businesses use and promise to reward with a discount, marketing gift<\/a>, etc.<\/p>\n With email marketing<\/a> performance relinquishing, there are text messages that come to complement email messages.<\/p>\n One of the problems online stores face these days is cart abandonment. And SMS marketing<\/a> is a loyal assistant when it comes to reaching out shoppers and encouraging to complete the purchase. Cart abandonment emails convert at around 7%<\/a>, while text messages convert at 21% on average. The difference is big!<\/p>\n You can use text messages for sending discounts, coupon codes<\/a>, and any kind of offers that are meant for closing. People receive more emails than SMS daily. And that\u2019s one of the reasons that your text message will be opened and read by your subscribers.<\/p>\n Brick and mortar stores also use \u201cShow this text message to the cashier to claim your discount\u201d technique to drive sales<\/a>. People understand that similar offers are available for SMS subscribers only and would like to take the chance and buy. People love games because they make our day more interesting and full of a positive challenge. That\u2019s why marketers don\u2019t hesitate to include elements of games in their strategy <\/a>and thus reward their customers.<\/p>\n <\/p>\n Some of the most popular gamification methods are<\/p>\n By strategically implementing these ideas, you can create powerful campaigns that guide your audience through successful marketing funnels<\/a>, leading to increased sales and stronger customer engagement.<\/p>\n Gamification methods help not only drive one-time sales but also build customer loyalty<\/a> and drive referrals.<\/p>\n Now the planet is facing ecological and social issues, and businesses have a responsibility to make people’s lives better through their\u00a0online marketing<\/a>\u00a0efforts<\/p>\n Some businesses have made donating, volunteering, taking care of nature part of their marketing strategy<\/a> and showcase themselves in a positive light. People are likely to buy from a brand that has an impact program than from a brand who sells identical products at similar prices but doesn\u2019t support any cause.<\/p>\n <\/p>\n Bombas is a sock brand that donates one pair of socks for every pair of socks sold. The customers of this brand know that by making a purchase, they help another person in need have warm socks and feel valued.<\/p>\n Not all companies can approach social responsibility the same way. For example, a food company may announce that their products are made from pure ingredients and don\u2019t contain hormones.<\/p>\n Other companies may take care of nature by reusing plastic, donating to environmental foundations, using solar panels, etc.<\/p>\n Textedly, an SMS marketing company, donates to Rise Against Hunger, a hunger relief organization for every text message sent by its customers.<\/p>\n Service-based companies can follow Textedly\u2019s suit and collaborate with a non-profit who is trying to mitigate this or that issue. For example, you can help children with disabilities, homeless animals, victims of family violence and abuse, etc.<\/p>\n If you can\u2019t afford regular donations to nonprofits, you can at least allocate X percent of your Christmas campaign or Thanksgiving campaign revenue to support a certain cause. Shoppers will prefer your service\/product also because you help others in need.<\/p>\n
\n<\/span>He is a walking wanderer and a travel enthusiast. <\/span><\/em><\/p>\nThe Best Proven Marketing Campaign to Drive Sales<\/strong><\/h1>\n
#1 INSTAGRAM STORIES<\/strong><\/h2>\n
1. <\/strong>\u201cThe deal is available until the end of the story\u201d<\/strong><\/h3>\n
2. <\/strong>\u201cShow the screenshot of the story and get a [discount, gift, etc]\u201d<\/strong><\/h3>\n
\n<\/strong><\/p>\n3. <\/strong>\u201cReact to the story to get access to [new collection, checklist, etc]<\/strong><\/h3>\n
4. <\/strong>Story puzzle or \u201cStop the video at the right moment, send the screenshot, and get [whatever you promise]\u201d<\/strong><\/h3>\n
#2 TEXT MESSAGES<\/strong><\/h2>\n
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\n<\/strong><\/p>\n#3 GAMIFICATION METHODS<\/strong><\/h2>\n
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#4 SOCIAL RESPONSIBILITY AND IMPACT PROGRAM<\/strong><\/h2>\n
#5 PRODUCT REVIEWS BY INFLUENECERS<\/strong><\/h2>\n