{"id":11242,"date":"2020-11-27T15:58:34","date_gmt":"2020-11-27T11:58:34","guid":{"rendered":"https:\/\/www.awebtoknow.com\/?p=11242"},"modified":"2023-11-20T10:32:01","modified_gmt":"2023-11-20T06:32:01","slug":"marketing-campaign-to-drive-sales","status":"publish","type":"post","link":"https:\/\/www.awebtoknow.com\/how\/marketing-campaign-to-drive-sales\/","title":{"rendered":"The Best Proven Marketing Campaign to Drive Sales"},"content":{"rendered":"

Article is written by Michael, a member of the editorial team at<\/span> Leads At Scale<\/span><\/a>. <\/span>His main areas of expertise include business growth, inbound, and outbound marketing & sales. <\/span>
\n<\/span>He is a walking wanderer and a travel enthusiast. <\/span><\/em><\/p>\n

The Best Proven Marketing Campaign to Drive Sales<\/strong><\/h1>\n

Giving marketing advice is something everyone is comfortable doing these days. However, most of those tips and tricks are repetitive and don\u2019t work in real life.<\/p>\n

Below you will find 5 ideas that are proven to drive sales and can help you stand out from competitors.<\/p>\n

#1 INSTAGRAM STORIES<\/strong><\/h2>\n

The features that Instagram stories provide<\/a> are obvious to everyone: use poll, quizz, question stickers to drive engagement, add location tags and hashtags to increase reach, etc.<\/p>\n

But as everyone is using these opportunities, businesses have to come up with something more creative<\/a> and unique. Here are a few examples that are competitive and have the power to drive sales:<\/p>\n

1. <\/strong>\u201cThe deal is available until the end of the story\u201d<\/strong><\/h3>\n

This is a perfect method to create urgency as stories last only for 24 hours.<\/p>\n

\"social<\/p>\n

2. <\/strong>\u201cShow the screenshot of the story and get a [discount, gift, etc]\u201d<\/strong><\/h3>\n

Your Instagram followers<\/a> will be excited as you are offering deals that are available only to your Instagram audience. Posting similar stories will encourage users to view your stories regularly. It also one of the great ways to\u00a0get 1000 Instagram likes organically and fast<\/a>. Applicable for businesses with physical locations.
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3. <\/strong>\u201cReact to the story to get access to [new collection, checklist, etc]<\/strong><\/h3>\n

This is a strategy that will work both for B2C and B2B lead generation<\/a>. B2B companies can promise a free resource that is available only to their Instagram audience. B2C companies can announce that by reacting to the story or instagram reels hashtags<\/a>, users will get a link to a new collection of products or discounted products.<\/p>\n

4. <\/strong>Story puzzle or \u201cStop the video at the right moment, send the screenshot, and get [whatever you promise]\u201d<\/strong><\/h3>\n

You have probably seen stories where the parts of the images are moving and you have to stop the video at the right moment. This is a tactic that businesses use and promise to reward with a discount, marketing gift<\/a>, etc.<\/p>\n

#2 TEXT MESSAGES<\/strong><\/h2>\n

With email marketing<\/a> performance relinquishing, there are text messages that come to complement email messages.<\/p>\n

One of the problems online stores face these days is cart abandonment. And SMS marketing<\/a> is a loyal assistant when it comes to reaching out shoppers and encouraging to complete the purchase. Cart abandonment emails convert at around 7%<\/a>, while text messages convert at 21% on average. The difference is big!<\/p>\n

You can use text messages for sending discounts, coupon codes<\/a>, and any kind of offers that are meant for closing. People receive more emails than SMS daily. And that\u2019s one of the reasons that your text message will be opened and read by your subscribers.<\/p>\n

Brick and mortar stores also use \u201cShow this text message to the cashier to claim your discount\u201d technique to drive sales<\/a>. People understand that similar offers are available for SMS subscribers only and would like to take the chance and buy.
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#3 GAMIFICATION METHODS<\/strong><\/h2>\n

People love games because they make our day more interesting and full of a positive challenge. That\u2019s why marketers don\u2019t hesitate to include elements of games in their strategy <\/a>and thus reward their customers.<\/p>\n

\"gamification\"<\/p>\n

Some of the most popular gamification methods are<\/p>\n