{"id":11347,"date":"2023-10-09T14:43:14","date_gmt":"2023-10-09T10:43:14","guid":{"rendered":"https:\/\/www.awebtoknow.com\/?p=11347"},"modified":"2024-03-26T10:34:17","modified_gmt":"2024-03-26T06:34:17","slug":"seo-and-sem-all-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.awebtoknow.com\/how\/seo-and-sem-all-you-need-to-know\/","title":{"rendered":"SEO and SEM: All You Need to Know"},"content":{"rendered":"<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Your simplified guide to everything related to SEO and SEM. Keep reading to find out which one is best for your business!<\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11351\" src=\"https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/seovssem.jpg\" alt=\"seo vs sem\" width=\"1024\" height=\"458\" srcset=\"https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/seovssem.jpg 1024w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/seovssem-300x134.jpg 300w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/seovssem-768x344.jpg 768w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/seovssem-696x311.jpg 696w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/seovssem-939x420.jpg 939w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The main goal of search engine marketing is to appear on the top of search engine result pages and stand out from the rest of your competitors. If you don\u2019t know already, SEM and <a href=\"https:\/\/www.geekboots.com\/story\/best-ways-to-design-a-seo-friendly-website\">SEO<\/a> are both terms used to describe <\/span><b>optimization methods<\/b><span style=\"font-weight: 400;\"> when it comes to marketing on search engines. They are strategies that are used to create <\/span><b>brand awareness<\/b><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.deskera.com\/blog\/increase-sales\/\">increase sales<\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/magentobrain.com\/blog\/post\/13-essential-traffic-sources-for-your-ecommerce-store\"><b>drive traffic to websites<\/b><\/a><span style=\"font-weight: 400;\">. However, there is a difference between these two:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEM<\/b> <span style=\"font-weight: 400;\">uses <\/span><b>paid methods<\/b><span style=\"font-weight: 400;\"> to appear in search results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO<\/b> <span style=\"font-weight: 400;\">uses <\/span><b>organic (non-paid) methods<\/b><span style=\"font-weight: 400;\"> to appear in search results.<\/span><\/li>\n<\/ul>\n<h2><b>What is SEO?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO stands for <\/span><b>search engine optimization<\/b><span style=\"font-weight: 400;\"> and uses organic tactics to <a href=\"https:\/\/9to5wp.com\/seo\/\">achieve placement at the top of search results<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a range of <a href=\"https:\/\/www.wishup.co\/blog\/seo-secrets-that-no-one-wants-to-reveal-tips-tricks\/\">SEO tactics<\/a>, marketers try to <a href=\"https:\/\/www.intercoolstudio.com\/seo-vs-sem-how-they-work-together\/\">drive organic traffic<\/a> to their website and improve their search rankings. SEO methods typically involve <\/span><b>On-Page<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Off-Page<\/b><span style=\"font-weight: 400;\"> components.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11350\" src=\"https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/searchengineoptimization.png\" alt=\"what is seo\" width=\"560\" height=\"315\" srcset=\"https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/searchengineoptimization.png 560w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/searchengineoptimization-300x169.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/nandbox.com\/nandbox-features-a-powerful-in-app-search-engine\/\">On-Page optimization<\/a> includes a variety of activities aimed at improving your website and the compatibility between the search engine and the content of your site. The most important aspect of On-Page optimization is <\/span><b>keyword research<\/b><span style=\"font-weight: 400;\">. <a href=\"https:\/\/www.kontely.com\/keyword-research-checklist\/\">Keyword research is essential<\/a> when optimizing your search results. This is because search engines recognize keywords to match users with the most relevant websites, depending on their search intent. So, the more <a href=\"https:\/\/goodsiteslike.com\/semrush-review\/\">relevant keywords<\/a> used in your website, the more likely it is for your site to appear on the first page of the search results. Some other On-Page optimization techniques include.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving <\/span><b>user experience<\/b><span style=\"font-weight: 400;\"> (the <a href=\"https:\/\/orbitingweb.com\/blog\/tricks-to-speed-up-your-wordpress-blog\/\">site speed<\/a>, making it easy to navigate, <a href=\"https:\/\/qnewshub.com\/business\/startup-and-funding\/how-to-easily-boost-your-seo-rankings-with-visual-content\/\">having a pleasant site aesthetic<\/a>, and using different categories to help with user navigation).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporating <\/span><b>meta descriptions<\/b><span style=\"font-weight: 400;\"> and title tags so that users are able to read a brief description of your website and see if its right for them. This also makes it easy for Google to understand your website and how relevant it will be to users, especially if <\/span><b>keywords<\/b><span style=\"font-weight: 400;\"> are included.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure that your site is <\/span><b>mobile friendly<\/b><span style=\"font-weight: 400;\">. According to a report from<\/span> <a href=\"https:\/\/searchengineland.com\/report-nearly-60-percent-searches-now-mobile-devices-255025\"><b>Search Engine Land<\/b><\/a><span style=\"font-weight: 400;\">, nearly <\/span><b>60%<\/b><span style=\"font-weight: 400;\"> of searches are made from mobile phones. If your site isn\u2019t mobile friendly, you could be missing out on traffic from more than half of internet users!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><b>infographics and visually appealing messages<\/b><span style=\"font-weight: 400;\"> to captivate user attention and drive them to your site. Infographics are useful when trying to convey information to users because they make it easier and faster to understand. They also ensure that users do not get bored and grasp the information quickly while scrolling.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>What is SEM?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEM stands for <\/span><b>search engine marketing<\/b><span style=\"font-weight: 400;\"> and uses paid methods to optimize a website\u2019s position on search engine results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is often referred to as pay-per-click (PPC) marketing which you can e.g. have from SmartMoneyMatch\u00a0<a href=\"https:\/\/www.smartmoneymatch.com\/banner\/new\">here<\/a><\/span><span style=\"font-weight: 400;\">. It also involves bidding on <\/span><b>keywords<\/b><span style=\"font-weight: 400;\"> related to their products and website. When a user searches using these keywords, the advertiser bidding the most on the word will appear at the top of the search results page.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11349\" src=\"https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/sem-1024x586.jpg\" alt=\"what is sem\" width=\"696\" height=\"398\" srcset=\"https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/sem-1024x586.jpg 1024w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/sem-300x172.jpg 300w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/sem-768x440.jpg 768w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/sem-696x399.jpg 696w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/sem-1068x612.jpg 1068w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/sem-733x420.jpg 733w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2021\/04\/sem.jpg 1100w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can see in the picture below that the first three search results appear as ads. This means that these companies are most likely <\/span><b>bidding<\/b><span style=\"font-weight: 400;\"> one or more of the words used to search.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since these are paid ads, remember that SEM is <\/span><b>tracking your ad metrics<\/b><span style=\"font-weight: 400;\"> to make sure that your ads are functioning well and are optimized to get the best return on your investment (ROI).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following metrics are great indicators of ad performance to pay attention to.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li><b>Return on ad spend (ROAS)<\/b><\/li>\n<\/ul>\n<div>\n<p>\u00a0ROAS essentially addresses the query: For every dollar spent on advertising, how much revenue did we generate?\u00a0<strong>Calculated by dividing the total revenue from an ad campaign by its total cost, ROAS gives a ratio or a multiplier that signifies the profitability of that campaign.<\/strong><\/p>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11806\" src=\"https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2023\/10\/image-89.png\" alt=\"\" width=\"696\" height=\"199\" srcset=\"https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2023\/10\/image-89.png 696w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2023\/10\/image-89-300x86.png 300w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/div>\n<div><\/div>\n<ul>\n<li>Total Revenue from Ad Campaign refers to all the income generated from the advertising campaign.<\/li>\n<li>Total Cost of Ad Campaign contains all costs associated with the advertising campaign.<\/li>\n<\/ul>\n<div>ROAS of 3 means that for every dollar spent, the campaign generated three dollars in revenue. This metric is important for businesses to establish not only the effectiveness of their advertising efforts but also to help adjust future campaigns for higher profitability.<\/div>\n<ul>\n<li><b>Cost per conversion\u00a0<\/b><\/li>\n<\/ul>\n<div>Cost per Conversion provides a clear perspective on the financial expenditure involved to secure each conversion, or desired action from a customer, through a specific advertising campaign. Conversions can manifest in various forms like making a purchase, signing up for a newsletter, or engaging with a promotional event.\u00a0<strong>Calculated by dividing the total cost of the campaign by the total number of conversions, this metric is vital to comprehend the economic viability and efficiency of a marketing strategy in attaining its objectives.<br \/>\n<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11808\" src=\"https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2023\/10\/image-90.png\" alt=\"\" width=\"709\" height=\"205\" srcset=\"https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2023\/10\/image-90.png 709w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2023\/10\/image-90-300x87.png 300w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2023\/10\/image-90-696x201.png 696w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/div>\n<ul>\n<li><b>Conversion rate<\/b><\/li>\n<\/ul>\n<div>The Conversion Rate quantifies the effectiveness of a marketing strategy or a particular webpage in converting visitors into active customers or leads by taking a specific desired action.\u00a0<strong>It\u2019s calculated by taking the number of conversions, dividing that by the number of visitors, and then multiplying the result by 100 to get a percentage.<\/strong><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11809\" src=\"https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2023\/10\/image-91.png\" alt=\"\" width=\"652\" height=\"192\" srcset=\"https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2023\/10\/image-91.png 652w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2023\/10\/image-91-300x88.png 300w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/div>\n<div><strong><br \/>\n<\/strong>Moreover,\u00a0<a href=\"https:\/\/formstory.io\/learn\/website-conversion-rate-optimization-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rate optimization\u00a0<\/a>(CRO) comes into play as a systematic process of increasing the percentage of website visitors who take a desired action by utilizing analytics and user feedback to improve and optimize the website or landing page. CRO involves various strategies including <a href=\"https:\/\/www.sevenatoms.com\/blog\/e-commerce-a-b-testing-ideas\/\">A\/B testing<\/a>, improving website loading times, enhancing navigation, and refining call-to-action statements, all aimed to enhance the user experience and boost conversions.<\/div>\n<ul>\n<li><b>Search impression share<\/b><\/li>\n<\/ul>\n<div>\n<p>Search Impression Share indicates the visibility of your ads in the search engine results pages (SERPs) as a percentage.\u00a0<strong>This percentage is calculated by dividing the actual impressions your ads achieved by the total number of impressions they could have possibly received based on keywords and other campaign settings.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11810\" src=\"https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2023\/10\/image-92.png\" alt=\"\" width=\"742\" height=\"260\" srcset=\"https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2023\/10\/image-92.png 742w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2023\/10\/image-92-300x105.png 300w, https:\/\/www.awebtoknow.com\/wp-content\/uploads\/2023\/10\/image-92-696x244.png 696w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/p>\n<p>Here,<\/p>\n<\/div>\n<ul>\n<li>Actual Impressions refers to the number of times your ads were actually shown.<\/li>\n<li>Total Possible Impressions refers to the total number of times your ads could have been shown, based on your keyword and campaign settings.<\/li>\n<\/ul>\n<div><\/div>\n<div>\n<p>Essentially, it sheds light on how often your ad is displayed in search results and gives insights into potential opportunities or losses in terms of visibility and customer engagement. It\u2019s a crucial metric for advertisers to assess and optimize their competitive presence in the search advertising landscape.<\/p>\n<p>In a nutshell, while these metrics individually offer rich insights into different aspects of an advertising campaign, when analysed together, they provide a comprehensive overview of the campaign\u2019s overall performance, delivering valuable data that can guide future advertising strategies towards improved effectiveness and ROI.<\/p>\n<\/div>\n<p>Ready to boost your online presence and drive more organic traffic? Contact our SEO Company in Bangalore today for a free consultation and take the first step towards dominating search engine rankings!<\/p>\n<p><span style=\"font-weight: 400;\">Tracking ad metrics is probably the most challenging part of Search Engine Advertising. It is difficult to know if your numbers look okay without deep analytics knowledge. Here you will find a guide on <\/span><b>search engine marketing<\/b><span style=\"font-weight: 400;\"> and how to construct ads that are worth your time and money.<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Your simplified guide to everything related to SEO and SEM. Keep reading to find out which one is best for your business! The main goal of search engine marketing is to appear on the top of search engine result pages and stand out from the rest of your competitors. If you don\u2019t know already, SEM [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":3,"featured_media":11351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO and SEM: All You Need to Know - A Web Not to Miss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awebtoknow.com\/how\/seo-and-sem-all-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO and SEM: All You Need to Know - A Web Not to Miss\" \/>\n<meta property=\"og:description\" content=\"Your simplified guide to everything related to SEO and SEM. 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